Housing Scheme on Goldsmiths Arms Site Launched
Mayor of Ealing cuts ribbon on development of 52 flats
The Mayor of Ealing with Guy Burnett, Development Director at SO Resi
May 16, 2024
A housing development on the former site of the Goldsmiths Arms pub on Friars Lane East has been officially launched.
The closure and demolition of the pub was the subject of significant opposition from the local community, but the site now has been developed into 52 flats.
Flats in the scheme, which is being dubbed SO Flexi Acton, will be offered initially at a London Living Rent. Developer So Resi says that it has received over 300 enquiries for the units since March.
First time buyers can rent the apartments at a discounted rate for a fixed period with a view to purchase the property at the end of the tenancy using Shared Ownership. The scheme is designed to encourage would-be homeowners to save during the rental period, allowing enough time to build up a deposit.
The development includes one, two and three-bedroom apartments, with rents starting from £1,107 per month. Each home features a balcony or terrace and integrated Zanussi appliances. All applicants to SO Flexi Acton must live or work in the London Borough of Ealing.
The scheme was officially opened last month by the Mayor of Ealing with other local councillors on hand. The event offered the first opportunity for the local council to view the development.
Councillors and members of the development team at the So Flexi Acton launch
Kevin Sims, Director of Sales & Marketing at SO Resi, said afterwards, “It was a privilege to welcome the Mayor of Ealing and local councillors to SO Flexi Acton, many of whom have supported the development from the very early planning stages. We are united by a shared goal to create much needed housing within Acton, addressing the wider borough’s housing targets, and helping local residents not just find somewhere to live, but eventually somewhere to call their own.
“We believe that homeownership should not be unattainable, especially within the London Borough of Ealing, where many first time buyers feel priced out from homeownership. We are proud to celebrate the launch of our first London Living Rent scheme, giving new residents the tools they need to live in secure housing, and an opportunity to save up during their tenancy to start their homeownership journey at a pace and price that works for their unique situation. These schemes are vital to ensure that more people can live in the area they want at a price they can afford.”
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