Basic items available for 25p for February

EasyJet founder Sir Stelios Haji-Ioannou has opened a cheap as chips, budget food store, in Park Royal.

The founder of the no-frills airline, is selling grocery items, non branded items, including noodle pots, sardines and tinned spaghetti hoops, for just 25p for the whole of February.

The easyFoodstore currently sells a range of 76 products.

The shop, located on Park Royal West , just off the North Circular Road, opened its doors last week. The store has a very basic layout and the website promises "No expensive brands, just food honestly priced".

When he first announced the idea Sir Stelios Haji-Ioannou said he had been inspired to launch easyFoodstore by the widespread use of food banks.

''I have a feeling that there is a gap in the food retail market – a niche below some of the current budget operators such as Aldi and Lidl,” he said. “I hope that a commercially viable venture offering affordable food will help many people in need as well as producing a viable return for the capital employed.''

"This is another way the easy brand can serve the less well-off. Given my experience in distributing food for free in Greece and Cyprus, this is a more commercial attempt to sell basic food for 25p per item to those less well-off in the Park Royal area."

2nd February 2016